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SAATHEALTH's
Dr.YOU
application
The Team
Khushali Parekh
Client
SAATHEALTH Pvt. Ltd
My Role
User Research
Wireframing
Conceptualisation
App Design
User Testing
Project Duration
3 months
May 2021-July 2021
Tools Used
Miro
Adobe XD
CHALLENGE
Urban health consumers are bombarded with information about good health behaviours on a daily basis from different sources, many of which may be unreliable and it is crucial to educate and nudge positive behaviour change amongst users around the key noncommunicable diseases (NCDs) through scientifically backed content.
RESULTS
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
Improved onboarding process
25%
Increase in user engagement
15%
Increase in brand recognition
40%
THE PROBLEM
In order to understand the health information needs of health consumers in low- and middle-income countries (LMICs), it is essential to understand the grasp of the user's with respect to non-communicable diseases content and gather key opportunities to help elevate the resources to be delivered to the users, therefore empathy interviews were conducted.
Chronic underinvestment in prevention, early diagnosis, screening, treatment, and rehabilitation in low- and middle-income countries (LMICs), has contributed to an escalating NCD burden. This indicates there are opportunities to leverage digital media sources to disseminate scientifically credible, actionable content for positive health behaviours.
deaths occurred globally due to NCDs
41
million
deaths occurred in low and middle income countries
7/10
is the estimated cost to the global economy by 2030 due to NCDs
$47
trillion
Through a thorough analysis of challenges and user feedback, key insights were uncovered, highlighting areas that directly affect user trust and satisfaction. The objective was to develop a solution that not only meets user needs but also fosters confidence and advocacy.
Limited Access to Health Resources
HMW ensure easy and equitable access to reliable health resources tailored to diverse user needs, fostering trust and engagement?
Low Engagement in Health Education
HMW make health education engaging and interactive to motivate users to consistently use the app and improve health literacy?
Challenges in User Retention and Motivation
HMW create a personalized and rewarding experience that encourages long-term user retention and proactive health behavior?
THE SOLUTION
This is a redesign of their existing backend content loader. The aim was to keep the branding and identity consistent across platforms both front end and back end
These are the app screens. The focus was on easy to understand content pieces, gamified approach to digest content easier, personalisation to understand needs of users. Content had to be put in during the deployment stage at the backend
APP SCREENS
BACKEND SCREENS
UNDERSTANDING THE MARKET & USER NEEDS
Understand
Understand client requirements and goals
Research
Conduct market research, user research, survey, interviews and competitor analysis
Analysis
Analyse and synthesise data, affinity mapping, personas, journey maps, and user flows
Structure information architecture, branding, lo fidelity and hi fidelity prototypes
Design
Conduct usability testing, refine, iterate and prepare for developer handoff
Deliver
After conducting user research, I performed competitor analysis on similar applications and visuals to to gather insights and evaluate how competitors are positioned within the market.
COMPETITOR ANALYSIS
Saathealth (Dr. You) distinguishes itself by focusing on gamified preventive healthcare, a feature not emphasized by competitors like Practo, 1MG, and HealthifyMe, enabling higher user engagement (25% increase) among general health-conscious users. This unique approach addresses a gap in the market for interactive and engaging health management solutions.
GENERAL APP TASK FLOW
Saathealth has an existing Saathealth Family app and the IA for Dr.YOU is the same as that of the family app, therefore, work was put into conceptualising and creating task flows that would help showcase the aspects of phenotyping, gamification and more.
SCENARIO: User has watched a bunch of videos and read articles and now he wishes to test his knowledge by playing the quiz
Onboarding
Homepage
Watch video or article
Select a quiz
Restart quiz
Earn 100 points
Start
Yes
Yes
No
Play quiz
Answers questions correctly
WHAT'S NEW?
WHY US?
THE CONCEPT
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Personalised
content (Digital Phenotyping)
Easy-to-understand action oriented content pieces
Unique storytelling approach
Gamification (quizzes/flashcards/ rewards)
USER #5
" I'm always glued to my computer, and I don't get enough exercise. I know I should, but I just don't have the time."
USER #8
"I'm skeptical about health information I find online. It's hard to know what's real and what's not."
IDEATION
Dr. YOU is a public health awareness platform to address the health information needs of health consumers in low- and middle-income countries (LMICs). Therefore, its content needs to be scientifically authentic and credible. It's rebranding also signifies and showcases its identity.
GAMIFICATION IDEAS
1
Compete/challenge friends via the app using a code sent by one friend to the other
2
Using unpredictability as a factor to create surprise and interest: scratch the cards, tile game, casino slot machine, etc
3
Situational questions: solve a riddle/crossword/be part of a mission and earn coins
4
Situational questions during onboarding: eg, how much salt would you put in the dish- and give options
5
"Best patient of the week" or "Hall of Fame" for users with the most coins get to feature on the homepage of the app
6
Gain points to unlock/access certain podcasts or data and upgrade to new level to read more articles
7
Google pay/Paytm cashback using a random lottery game system
8
Nudges like "be in the top 50 to earn more points" "finish 2 quizzes and get a chance to be in the top 50 and earn badges"
DIGITAL PHENOTYPES
Digital phenotyping involves data collection from smartphones and wearables to predict a user's behaviours and health status. The scientific team had research about digital phenotyping and its integration in the app. They needed visuals to depict each phenotype, which can help bucket the group of people and personalise content for them
Spectators
Bystanders, lurkers, observers, inactive
Modest Explorers
Seekers, willing learners, explorers
Deserter
Detached, uninterested, unenthusiastic
Pathfinder
Self-led, mavericks, proactive, protagonist
Restless Enthusaists
Restless, impatient, flaky
Episodic
Opportunistic, transactional, cautious
LO-FIDELITY
APP SCREEN WIREFRAMES
LOGO ITERATIONS
REBRANDING
# FDBF2A
A a B b C c D d
Gilroy
# B56D3E
# D1D2D4
# FDBF2A
A a B b C c D d
The rebranded logo reveal of Dr.YOU that focuses on showcasing the ease of use, efficiency and approachable vibe of the app just like it's sleek and clean design
INTRODUCING
DR.YOU INSTAGRAM PAGE
BEFORE
NOW
LEARNINGS
-
There is no one “designated job” for an employee
-
Communication is key to deliver projects on time and work efficiently without misunderstandings
-
One pitch involves the entire team to work together from business sense to scientific content to design
-
Being alert and working smartly leads to efficient use of time
-
Understanding the capabilities of a developer is a must when created UI of the screens
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